Text A. Atheists plan ad campaign on side of London buses
Do tasks A–B
TASK A. Think of a good Russian translation to the following
Preferential treatment | |
Non-believers | |
A drive to raise funds | |
Seven times their target | |
Herding cats | |
Ad space | |
Torment in hell | |
To identify oneself as (Christian) | |
Tax-free charitable status | |
To breach transit advertising regulations | |
To stipulate | |
Stunt | |
Militant atheists | |
TASK B. Answer the questions
1. How was the atheist campaign funded?
2. How much money was raised?
3. What is the money intended for?
4. What inspired Sherine to launch this campaign?
5. How does Dawkins try to prove that religion holds a privileged position in society?
6. What is the aim of the atheist campaign in his mind?
7. Why was the word “probably” included in the slogan?
8. How does the advertising agency comment on the campaign?
9. What was the reaction of religious groups?
Text B. Russian businessman funds pro-God ad campaign on London buses
Answer the questions
1. Who launched a pro-God advertising campaign and why?
2. How was it financed?
3. What do you think about both campaigns? Imagine they were to be held in Moscow. What would you have said?
