Lesson 23. Using a Website to Do Business

Lesson 23. Task 3. Watch the video and say what trends will be shaping e-commerce in the coming years

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Recap the arising e-commerce trends and answer the questions on them:

Top E-Commerce Trends of 2013


1. What websites have become popular among the shoppers? Which options are preferred?

2. What kind of shopping does it imply? What kind of goods does it allow to shop for? What is the payment method?

3. Who is this trend aimed at? In what way does it promise to improve the consumer’s experience? Which devices are expected to provide these options?

4. How does this trend intend to meet the customers’ needs? Who is the service aimed at?

5. How can buyers customize everything they buy? How is the customer’s experience expected to be tailored to the personality?


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