Lesson 20. Business Strategies

Lesson 20. Task 2. B. Read the text “Disrupt or be disrupted”

Чтобы выполнить задание нужно авторизоваться и тогда появятся кнопки "Сохранить" и "Завершить задание".

http://gelookahead.economist.com/disrupt-disrupted/.

Sum-up the article using the following as a plan.

1. What is S&P’s 500? What is the current index of a typical S&P company’s longevity?

2. Which changes has the trend undergone since 1958?

3. What is the driver of the high replacement rate?

4. What is the criterion of start-ups’ success?

5. What is the key psychological stance of a company hoping to ensure its survival?

6. Which dilemma do the companies have to tackle? Which business models can rapidly gain market share?

7. When was digital photography expected to disrupt Kodak?

8. Which business model allowed Netflix to disrupt the video industry?

9. What criterion did McKinsey Solutions build its new product on?

10. What can prevent companies from making a radical shift in their strategies?

11. Which method has been implemented by entrepreneur Eric Ries to bring the product closer to market needs? Which industry has employed this approach? What are the expected benefits?

12. What is the idea implied into the open innovation method? Which benefits can be brought by this model?

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