Task 10. See the WSJ’s video reportage on how David Bowie pioneered a type of bond sale in the late 1990s that helped the music icon reap millions of dollars

An Advanced English Course in Communication Practice. Part II

Lesson 40. Overseas and Domestic Investment

Task 10. See the WSJ’s video reportage on how David Bowie pioneered a type of bond sale in the late 1990s that helped the music icon reap millions of dollars

Here are details of how he made financial history with “Bowie Bonds.” Put down the key points:

$C:\Users\Марина\Pictures\WSJ.icon.jpg$

David Bowie’s Financial Innovation: Royalty-Backed Bonds

[video:https://youtu.be/lbZdVyaYeAg width:800 align:center]

1. What was so innovative about David Bowie’s way of issuing bonds? When did he do it? Who assisted Bowie in innovating the incredible merit between rock music and Wall Street?

2. What was the initial idea of the rock star?

3. What was the securitization of royalties aimed at?

4. What function did this financial vehicle fulfil after?

5. How much did it bring him?

6. How was this model emulated by the others?

7. What did he say about his decision in the interview with the New York Times?

8. How did the investors rank “Bowie Bonds” in 2004?

9. Did the idea prove its consistency with other icons? For Bowie himself?